A: I went to college in 1967 and I graduated in 1971. And that period may have been the period where his influence was at its peak; it was certainly incredibly influential on my thinking about life in general. So I’ve carried the seeds of McLuhan, McLuhanism, McLuhan thinking throughout my entire adult life. Wired is about media today, is about how we live in the media environment, how the media environment affects our lives. If there is a prophet of new media—in the sense of new beyond books—radio, television, networking, interactivity, it has to be that man. There is no other single individual that had such a clear vision of where we were going. And so to me it was